Articles Terms & Conditions

These editorial guidelines are designed to help you understand what we accept and don't accept for inclusion in our article database.

Before you submit to our site:

  • We would appreciate if you would please read this page first.

  • You must accept this before submitting any article.



a.Content Qualifications

As part of our commitment to making article writing an effective platform, we've outlined guidelines to better serve our authors, users, and publishers. To be qualified for publication on our site, you must apply these guidelines. This is important for a few reasons:

  • Your credibility as an expert author in your niche is important, as is our credibility in being your platform. The higher the quality the more positive the user experience.

  • Readers come back when you've earned their trust. This is done by providing value every time. More value results in increased traffic back to your website or blog.

  • Branding with content increases the likelihood that you'll be seen. Writing unique quality content time after time is how you lead the pack. Don't skim to break even. LEAD.

  • It decreases the likelihood that your article will be rejected or your account removed.

  • Original and informative articles are the foundation of a positive reader experience.

Original and Informative Content

Original and informative are two characteristics that define quality. Here are some tips on each:


  • All content that is published on Health and Wellness Global Business Directory must be 100% exclusively owned by you. The content that is submitted CAN be published elsewhere, but must share the same author name everywhere it is published. If you published your article elsewhere and did not include your name, we will not publish your article on our platform. It is important that you own your content no matter where you publish it.

  • Hiring a ghostwriter is acceptable. Proceed with caution and only hire someone you trust. It is still your responsibility to ensure your article content meets the guidelines so be sure to add quality control measures to every article. If they don't pass, fire your ghostwriter.



  • Informative content is defined as written material that offers tips, strategies, techniques, case studies, analysis, opinions, or commentary on topics within an area of expertise. This content must provide real value to the reader beyond common sense tips and general information.

  • The content in articles should not be a rehashed version of tips and information provided in prior articles. Each article must provide new content not discussed in your previous articles.

E.g. the sentence, "Health and Wellness Global Business Directory brings real-world experts and Sunshine publishers together" is new, original content. A rehashed version of this statement is "Real-world experts and Sunshine publishers are brought together by Health and Wellness Global Business Directory," which does not provide new information different from the first statement.

A positive user experience can only be obtained when your primary focus is to deliver quality, original content in all your articles.

1. Article Content

a.Must Have Proper English, Which Includes Proper Spelling, Grammar, Punctuation, Capitalization and Sentence Structure.

All submissions must be in English (both British and American spellings are acceptable). While we know there are variations in what is considered "proper English," usage within each article must be consistent to reduce reader confusion. All articles must be worded naturally and in a manner that allows for easy understanding. This improves both the user experience and your credibility as an author, and it also encourages readers to seek out your other articles.

If English is not your primary language, we strongly suggest you have articles proof-read prior to submission by someone who has English as their native tongue.

In order for an article to be accepted for publication, the grammar of the article must adhere to the following guidelines:

  1. Punctuation - Place one space after all periods, commas, colons or semi-colons. Periods should always be inside quotation marks. Ellipses (...) must be three dots. There is never a space before a period or before a comma.

  2. Spelling - Both American and British variations of word spelling are accepted. However, spelling must remain consistent within each article. Using alternative/incorrect spellings for Search Engine Optimization (SEO) purposes is NOT allowed, as it jeopardizes your claim as an expert. Use only commonly accepted spelling variations.

  3. Grammar - Use proper sentence structure and ensure subject-verb agreement in tenses. Try reading your article out loud; it's a good way to find awkward sentences that need revision. Use any standardized spelling/grammar software to locate errors prior to submitting your article. Your Submit New Article page has an automatic spell-checker which underlines misspelled words in RED so you know exactly what needs to be fixed (see below).


To accept any spellings underlined in red as the correct spelling, select the ABC Check button ().

  1. Formatting - Visually attractive and easy to read articles are the best way to deliver information to readers. The most commonly accepted article format includes two or more short paragraphs containing five to seven sentences. Place one vertical space between each paragraph. Bulleted or numbered lists must be properly formatted to look neat and orderly. All extra vertical spaces must be eliminated.

  2. Word Use - In English, there are many words whose meanings change depending on usage. Spelling and grammar software may not recognize misuse of these words, so be sure to have a native English speaker proof-read your articles prior to submission. Be especially careful when using the following commonly misused words: "loose" and "lose", "their" and "there", "your" and you're", "effect" and "affect", "its" and "it's", "too", "two", and "to".

  3. Keyword Phrases - Use of long tail keyword phrases in your article title and body helps attract readers and is an important article marketing strategy. However, this tactic fails when keywords do not make sense or are grammatically incorrect. Articles that use awkward phrasing for SEO purposes will not be accepted as this provides a poor user experience for readers. If you are unsure whether your keyword will make sense to readers, have a native English speaker read it out loud to verify that the article flows naturally.

  4. Brand and Company Names - All brand names or the unique capitalization of words must be properly used and remain consistent throughout all parts of the article, including the title, article body, and Resource Box (E.g.: eBay, iPod, PayPal, AdSense). If you are unsure of the proper capitalization for the brand you're using, find their official page online to verify the brand.

  5. Must Not Cut Off - Ensure that no part of your article cuts off abruptly. Unfinished sentences or incomplete thoughts anywhere in the article cause confusion for readers and leave them wondering what they're missing. This problem most often occurs when copy and pasting the article content from another application, such as Microsoft Word. To prevent this error, re-read the entire article before submitting. Articles with incomplete paragraphs or sentences beginning in the middle of a thought will not be accepted.

  6. If your article has been placed in problem status due to incorrect grammar, you will get an email from us and you may see sections of your article included in the email you receive from us. This will help you pinpoint the nature and location of the incorrect grammar in your article.


Thank you for your article submission.
We would like to help you get this article approved but there is an issue which needs to be resolved first.
Your article contains grammatical errors in the title, Article Body.
Please review the entire submission to correct all spelling and grammar errors prior to resubmitting for Editorial Review.

If no specific issue is highlighted, incorrect grammar was found throughout the article. We suggest reviewing the article as a whole to make corrections.

b.Must Not be a Private Label Rights (PLR) article or Contain Unattributed Content to Which the Author Does Not Have Exclusive Rights.

Health and Wellness Global Business Directory is committed to providing unique article content to our users. UNIQUE means each article must be attributed to only ONE author or co-author and NOT belong to multiple parties or the public domain.

Private Label Rights article packs are content available for anyone to purchase and place their name on. This goes against our philosophy of exclusive rights. Do not waste your time or ours by buying article packs that have non-exclusive licenses as we reject those articles and they are poor quality. Additionally, do not submit re-written (even "by hand" rewrites) or spun versions of this content. It is neither unique material nor your own original content.

Why do we do this? 1) Submitting non-exclusive content makes you look like a fraud because you're putting your name on someone else's work that may already have hundreds or thousands of other authors who also put their name on the exact same content, and 2) We do not want more than one copy of any article in our directory.

In addition, we do NOT allow PLR article content to be promoted in article submissions OR on associated links.

Exclusive Rights: You MUST have exclusive rights to ALL content you submit. Taking credit for another author's work is a serious offense and is responded to accordingly. We verify exclusive rights for articles based on the author name associated with the article. Any replicated content that is found elsewhere listed under any other name will be rejected. All efforts are made to find a connection between the author and the content, but ultimately it is the author's responsibility to provide proof of ownership.

If you hire a ghostwriter to write your articles, you MUST have an exclusive license that only allows your name to be associated with the articles produced for you.

Upon submission, every article is checked for originality. If during our review, we find the article content exists elsewhere on the Internet, we will attempt to verify ownership. This includes content that is partially or completely identical, contains similar sequences of bullet points or lists, or has loosely paraphrased blocks of text. If ownership of the original content cannot be verified your article will not be accepted. We perform these reviews to prevent dishonest spammers from ripping or scalping content that is not their own and submitting it as if it belongs to them.

To help in preventing your original article from being rejected for this reason, review the following common content ownership problems (and tips to avoid them) below:

  1. Original Source Validity - You must be the original source of the article content. If matching content is found elsewhere, we check for other factors associating the author with the content (such as company names or URLs). Loosely paraphrased or re-written content is also considered stealing someone else's work. Be careful of relying on outside information for content, even when properly cited. Prove your status as an expert in your niche to your readers by never using more than 3-5 lines of sourced material in your article. If NO connection can be made between your article and the matching content found, we will reject the article and suspend your account until the issue is resolved.

  2. Author Name Validity - To verify exclusive rights, the same author name must be associated with the submitted content wherever it is found in order for the content to be considered original. If the submitted content is found attributed to a different author name elsewhere, the article may be rejected as unoriginal.

If the author name on the found content is an alternate author on the same account as the submitted article, the article will be rejected and the author must correct the names to match. The author name on the content must match up everywhere for the article to be accepted for publication.

E.g. Author Jane Doe has created an Alternate Author Name "John Doe" to use as a pen name in another niche. Jane submits an article entitled "Cats That Love Water" to Health and Wellness Global Business under the pen name John Doe. However, Jane also posts the article to her blog with "By Jane Doe" as the byline at the end. This situation causes confusion for readers, since the article on Jane's blog says "By Jane Doe" but the article on Health and Wellness Global Business says "By John Doe."

This example article would be rejected so that Jane can make sure the bylines match up to prevent possible confusion regarding who has exclusive rights to the content.

  1. Publication Date Verification - If content found matching the submitted article has a publication date AFTER the article was submitted to Health and Wellness Global Business, the found content is not a concern. Why? Authors may have content that has been republished elsewhere. If any matching content is found with a submission date that is BEFORE ours and the author names do not match, the article will be rejected and the author will be asked to provide an explanation as to who has rights to the content.

  2. Author Website or URL Verification - If content matching the submitted article is found associated with a website or URL that you own or are associated with, but the author names do not match, the article will be rejected and you will be asked to clarify who owns the content. If the matching content found has no author name associated with it, the article will be accepted as original.

To ensure your article is approved as quickly as possible and to prevent any confusion regarding your exclusive rights to the content, please place your author name on your content wherever it is published prior to submitting your article for review.

c.Must Not be Written as a Press Release, News Article or be Time Sensitive.

  1. Press Release - A press release promotes a specific event, product, or person and typically contains time-sensitive information. We do not publish press releases. Articles should be educational and informative, and should not promote one event, product, or person.

  2. News Article - Articles similar to those published in a newspaper are primarily journalistic in nature and will not be accepted. We are not a platform for citizen journalism. More importantly, articles of this type are time sensitive and become outdated quickly. They rarely include informative content of which the author is the primary source. You are an expert in your niche; readers want your content, not a news report.

  3. Time Sensitive - Ideal articles are "evergreen". They provide valuable information to readers for years to come. Time sensitive content includes listing specific stock prices, or writing an article discussing an upcoming event. Once the stock price changes or the event date passes, the article is no longer relevant. Avoid placing a date in your article body or title so that it retains its relevance.

Tying a current event into your article can be an effective way to draw in readers and show them how your topic applies to the situation. If you choose to use this article writing technique, show the reader how the current event you're writing about applies to your niche. Provide reasons why it's important and examples of how it applies to your niche.

d.Must Not Contain Self-Serving or Promotional Content in the Article Title, Body, or Summary.

Promotional articles are one of the most common problems new authors struggle to understand and avoid. To ensure your article is not promotional, keep the article body primarily informative in nature. The article body is your GIVE to the reader. It should include:

  • Non-promotional tips

  • Case studies

  • Strategies

  • Commentary

  • Opinions

  • Techniques

  • Analysis

Focus instead on delivering quality informative content that will show your expertise to the reader, rather than using promotional language to tell them.

Here are some common reasons articles are flagged as promotional and some tips to help you keep the author TAKE in the Resource Box where it belongs:

  1. Author Name in Article Body or Title - Your author name will automatically be associated with the article. It should not be present anywhere else in the article body or title.

  2. Using a "Sales Pitch" Tone - If your article sounds like an infomercial, it probably is. Avoid using testimonials and listing exact sale prices as they usually make articles promotional rather than informative. Be sure to remove any 'pitch' or 'hard sell' in your tone prior to submission.

  3. A "Review" of a Product is Entirely Positive and One-Sided - Be careful to avoid reviewing products which appear spammy, you know nothing about, or do not relate to your area of expertise. Major credibility points are lost when you review products simply for SEO purposes. Articles that fall into these categories or facilitate risky or unethical online practices will not be accepted.

All links must have relevant and useful content for the reader.

e.Must Not Contain Negative Content Towards any Product, Company, Individual, or Group.

We reserve the right to restrict publication of any article we feel does not fit our stated guidelines or intentions.

Do not submit articles that contain defamatory, insulting, obscene, or degrading language in reference to any particular product, company, individual or group. This includes articles containing religious and racial intolerance, hate or violence-oriented discussion, or content advocating against any individual, product, company, or group as they will be rejected.

Additionally, we will not accept content discussing court cases or investigations that could be considered defamatory by one or multiple parties involved, even if the case is decided. Articles should focus on solving general issues or problems, rather than citing specific people or groups in correlation with those issues.

f.Must Not Contain Profanity or Pornographic Material.

  • Adult Sexuality Material - To be accepted for publication, articles on all topics must offer content that is informational and educational for the reader.

    • Any articles that contain sexually explicit material that is NOT educational or health-related are prohibited.

    • Do not link to an adult-oriented website that has explicit pornographic imagery (including images of sex toys).

  • Profanity and the Use of Slang Terms: Profane language and slang terminology consists of expletives, racial slurs, and vulgar euphemisms, and have no place in professional and informative articles or in their titles. If you wouldn't hear it in a PG movie, keep it out of your articles. If you shock and/or offend a reader, they lose trust in you and your credibility disappears.

    • Any language that is derogatory or defamatory is prohibited.

g.Must Not Contain Rehashed Content, or Material Overly Similar to your Prior Submissions.

Each article should discuss and explain a NEW idea, concept, or present a new refreshing angle, not rehash the same information already presented in prior articles. If you are searching for new information to offer readers, consider researching an area of your niche you are less familiar with and providing new insight, or dig deeper into areas of your niche you feel are commonly neglected by other experts.

h.Must Not be Formatted as a Blog Post or Read as a Personal Email, Letter or Other Correspondence.

If you are submitting article content originally created as a blog post for your site, be sure to fully re-purpose the content by removing any blog content language prior to submitting and ensuring the content provides informative value to the reader.

Articles are not allowed to read like a journal or correspondence. Articles containing a journal or blog entry, or are written in a letter correspondence format, will be rejected. Submissions are properly referred to as "articles" and should be formatted accordingly. Referencing submissions by names such as "blog" or "post" will cause reader confusion and will be assigned as problematic until this is fixed.

2. Format

a.Article Titles

The title is responsible for the first impression readers have of the article. It gives the reader a set of expectations: what the content will be, how it will be useful to them, the tone and style of the writing, etc. Readers will use these expectations to determine what value they are going to get from the article and whether it is worth reading or not. Titles can draw readers to your article content or drive them away.

Your article title is more than just an accurate description about what the reader will find in your article body; it's a promise you make to build a relationship with your readership (prospective & current clients).

  1. Title Do's and Don'ts:

    1. The following characters are allowed in titles:

      • , ? ! $ ( ) + - = ' " % / \ : [ ]

      • Periods (.) are allowed ONLY when used in product names or numbers. E.g.: "Web 2.0" or "10.5mm Lens"

      • * will be allowed ONLY when preserving a brand. E.g.: E*TRADE

    2. The title will become part of the permanent link to your article; therefore characters that are not compatible with URL formatting are not ideal. The following characters are NOT allowed in titles:

      • < > ` ~ & # (tab) (pipe) @ * ... &

      • Characters not found on the English keyboard, Smart Quotes, and other non-standard English characters such as éíó are not allowed in titles.

      • . Euro, £ English Pound and other related symbols

      • (c) Copyright, (r) Registered Trademark, and TM Trademark and other related symbols

      • "Quotations around the whole title"

      • Do not use symbols (even acceptable ones) in place of words in the title. E.g. "Save $$$ on Heating This Winter" is not permitted. These titles are not SEO-friendly and look like spam to readers.

    3. Titles Should be In Upper and Lower Case Letters with the First Letter of Each Major Word Capitalized

      • Our system will automatically capitalize the major words in your title, but common words (a, an, the, for, to, etc...) ARE NOT auto-capitalized.

    4. Each title must have two unique words to be accepted. One word titles are not allowed. (E.g.: "Location, Location, Location" is considered a one word title.)

    5. Titles cannot be edited once the article is live on Health and Wellness Global Business Editors will NEVER alter keywords or major sections of content. The only changes you will find are minor adjustments such as spacing, capitalization, and typo corrections.

    6. The article body must deliver on what is promised in the article title. Below are specific details on this guideline:

      • Numbers - If the article promises a specific number of tips or steps, the body MUST clearly define and provide that number of tips or steps.

E.g. The title of an article is "10 Tips to Brewing a Better Cup of Coffee". The article body must clearly define 10 Tips.

  • Cover All Topics - Each WORD in a title needs to be talked about in the article body.

E.g. If a title of an article is "St. Bernard Puppies - Weaning Them in 7 Days", the article body must contain specific, in-depth content concerning 4 topics: "St. Bernard - the breed of dogs", "puppies", "puppy weaning" and the timeframe of "7 days".

  • "How-To" Articles - If your article title promises a "how-to" or states that the article will give directions or a recipe, the body must provide these details.

E.g. The title of an article is "How to Fix a Leaky Kitchen Sink". The body of the article must tell the reader EXACTLY what to do to fix a leaky kitchen sink. If it offers a weak or thin advice like "go online" or "buy a guide", the article will be rejected.

  • Localized Niche Articles - If there is a location in your title, you must offer unique content that is specific to that location alone. If a reader could replace your location with any other and the article would still make sense, the article will be rejected. Naming specific landmarks, businesses, and other details that are relevant to the article topic provides the best reader experience for location-niche articles.

E.g. The title of the article is "The Best Family-Friendly Vacations Spots in the USA," the body must deliver a few specific vacation locations specific to the United States by name for the reader.

E.g. The title of an article is "Visiting Chicago - Attractions That Are a Must See!" This article must provide information that is specific to attractions in the city of Chicago.

The content relating to the location must be specific to the article topic. Merely listing general information about the location will not satisfy this requirement. For example, if you are discussing "Wisconsin Homebuilding", the "Wisconsin" specific content must relate to homebuilding in order to fulfill the title.

  1. What to Include in Your Titles

Do Include:

  1. Keyword Rich Language - The first few words of your title are vital to its SEO success. Use keyword rich (NOT keyword stuffed) language to draw readers and search engines to your article.

  2. Proper Grammar - Every title must make sense grammatically. As the "preview" for your article, the title demonstrates your writing talents. Readers will be turned off by errors.

  3. Topics Specific to the Article Content - Titles should inform the reader of what they will find in your article body. Be clear about what you're offering.

Do Not Include:

  1. Author Name - Your byline will be automatically included at the top of the page, beneath the article title, therefore adding your author name to the title is unnecessary. This leaves you more room for keywords and other informative content.

  2. HTML - HTML coding cannot be included in the title, as the title will be used within the article's permanent URL. Including HTML will break that URL, making your article difficult for readers to access.

  3. Prescription Drug Names - Do not include prescription-strength drug names in the title.

  4. Repeating Keywords - Do not stuff a title with keywords and repeat similar phrases for Search Engine Optimization purposes. Search engines may see them, but humans won't read them.

  5. Title Cut Off - You are able to use up to 100 characters in the title field, including spaces and punctuation. All titles must be a complete thought, without sounding cut off or ending in an ellipsis. E.g.: "Boating: How to Use a Cover and..." will not be accepted.

  6. URL or Website - An article title cannot contain a website URL. E.g. "A Review from Http://," "Reasons to Visit," and "Your-Company-Name Tells All!" are all invalid titles.

  7. Excessive Punctuation - Do not use excessive punctuation. E.g. Multiple exclamation points!!!!

  8. Keyword Rich Titles

Writing an effective title is a key component of article marketing. Having a keyword rich title will entice readers and encourage them to click through to your article. A quality title will communicate clearly to your audience what your article is about.

The first 3-4 words of your title determines the success of the article in terms of how much traffic it will generate, so ensure this is the most keyword rich section of your title.

Successful titles include a long tail keyword phrase in the beginning of the title and then expand in more detail on what the article is about.

Example of a BAD keyword title:
Top 9 Ways to Acquire Fractional Jet Ownership

Example of a GOOD keyword title:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Keyword rich titles must read naturally. Do not use awkward phrases for SEO purposes or stuff keywords in your title in a manner that will cause it to sound repetitive. This will cause a poor user experience and you will lose credibility before your article is even read.

Are you finding it difficult to come up with your own article title? Maybe we can help. See Why should I use the Title Suggestion Tool? on our FAQs page. These titles are designed to be search engine-friendly and maximize the traffic drawn to your article.

b.Article Body

The article body is the place where an author shares their unique and informative content with the reader.

  1. Specifications

    1. Word Count - The article body must be a minimum of 400 words and no more than 5,000 words. We recommend articles 400-700 words in length. These articles are long enough to provide essential information to readers, while being brief enough to be compatible with the average Internet user's reading habits. Articles between 400 and 700 words achieve better results than articles that reach 1,000 words or more.

Note: Copyright information or quoted text may not be counted towards the article body's final word count.

  1. Do Not Repeat the Title and/or Author Name - This content is automatically displayed with your article.

  2. Copyright Information - You may include any copyright information at the bottom of your article. Any copyright information included at the top of the article will be moved to the end of the article body. This makes the article more distribution-friendly, and improves your articles' chances of being syndicated.

  3. Reprint Rights and Publisher Terms of Service - The reprint rights for Health and Wellness Global Business Directory state that any publisher can NOT take and use any article on our directory without our prior written consent. If this was given, the article must be republished in its entirety, with no changes or alterations to the title, or article body.

  4. Do Not Sell - The purpose of an article is to educate and inform, not to promote. Deliberate sales copy in the article body will be immediately discarded without providing notice. Do NOT sell hard in the article body. This may include a self-serving URL, product pitching, or blatant self-promotion. Reserve promotional content for your listing and posts, where you may promote yourself, your company or organization, and your website.

  5. Teaser Content - We do not accept Teaser Content including phrases or links that require a reader to click away from the article or reference another source in order to receive the full benefit of what has been promised in the title. Your article body MUST contain all of the information promised in the title.

Teaser Content - Any article content that requires the reader to click away from the article to read for further information, the article in its entirety, or another source in order to receive the full benefit of the article is teaser content. To provide a unique and quality experience, readers should get the benefit inside the article body. Directing the reader to gain the full benefit of the article elsewhere provides a poor user experience and damages the credibility of the author. E.g.:


Keywords are the words people use to search the Internet for specific content; they are the descriptors that allow your content to be easily indexed. They describe and define the topic of your article. Proper use of keywords ensures that both human readers and search engines know what the content of the article is about.

  • How to use the Keyword Field:

    1. Please place a comma between each keyword to separate them.

    2. Ideally, your keywords should be optimized based on the most commonly searched keywords. It helps to use a good keyword research tool to help you determine which keywords are best to use.

    3. You should have a minimum of 4-5 keywords and a maximum of 25.

    4. Keywords cannot be completely unrelated to the content of your article.

  • Keyword use in your Article Title, Body, and Resource Box:

The following guidelines are applied to keyword use in the article:

  1. Deliberate Misspellings - Do not misspell some keywords on purpose to pass our submission filters. E.g.: "hemorid" and "hemorrhoid"

  2. Variations Within a Single Article - Do not use different variations of the same keyword or phrase within a single article.

  3. Excessive Bolding - Do not bold your keywords excessively in the article body, as it makes the content appear spammy. Bolding should be reserved primarily for headings and sub-headings.

  4. Keyword Stuffing - We recommend using no more than one keyword per 100 words, or a 1% ratio. Do not use a keyword repeatedly in the title, body, or Resource Box of an article. Lists of keywords belong in the keyword field, not in the article body or Resource Box.

  5. Keyword Phrases Must be Grammatically Correct - All keyword phrases used must be grammatically correct and flow naturally.

  6. Location Stuffing - Do not "stuff" the body with a location as an adjective for search engine optimization reasons. E.g. "Dentist New York" or "Kansas Doctors." Authors that use these methods will have their articles rejected.

c.Website Links/URLs

  • URL Structure, Formatting, and Placement:

  • Website and Landing Page Content

    1. Under Construction - Any URL you provide for the reader should be fully-functional. Do not link to websites that are under construction. To provide a positive user experience, any websites you link to from your article must be active and have content.

    2. Relevancy - Link pages must be relevant to the article topic. All links included with your article MUST provide the reader further value to the article. Further value can include (but is not limited to) a third-party analysis, an invitation to sign up for a newsletter concerning the topic of the article, or a blog with more content relevant to the article's topic. Websites should not consist primarily of advertising or use more than one exit pop-up.

    3. Quality Metric - All links should result in a positive experience for the reader. Provide links to websites with user-friendly navigation and quality content. A quality landing page builds your relationship with the reader. Links cannot direct readers to landing pages mainly comprised of advertisements and/or auction items.

    4. Must be in English - The landing page of your link must display English language content.

    5. Must Not Contain Files for Download - If you are offering a product available for download, you may include it on your landing page. Do NOT link directly to the download file. Your links MAY NOT contain a file to be downloaded of any type (E.g.: .PDF or .ZIP files).

    6. Must Not be an Image File - We do not accept links to image files (E.g. .GIF or .JPG links).

    7. Unethical or Questionable URLs - We do not knowingly allow any URLs that are banned by Google or which engage in questionable SEO practices.

    8. Must not provide sexual or pornographic URLs

    9. Automated Link Checker and Malware Links - Avoid frustrating your readers by always linking to site that work. Broken links and links that bring up a Malware warning provide a poor user experience for readers, so test and re-test your links prior to submitting your article. In addition, to ensure a positive user experience, your website URLs will be continuously monitored throughout the life of your article.

    10. Linking to Other Pages on Health and Wellness Global Business - If you are writing articles in a series, you may provide easy navigation between articles by linking from one article to another. You are allowed to include links to other Health and Wellness Global Business articles if they are in the same series as the article being linked from. This allows for easy access to other articles in the same series and results in a positive user experience. E.g. In Part 2 of an article, you may provide a link to Part 1 in the Resource Box for the reader's convenience.

Please do not link back to other pages on Health and Wellness Global Business


d.Anchor Text

Anchor text is simply hyperlinked text (usually keywords or phrases). Anchor text is easily recognized because it is blue in color and underlined.

Any use of anchor text links to websites that you own should add value to the article topic rather than being included only for SEO purposes.

All anchor text links must meet the following guidelines:

  • Number of Words Allowed - Please limit your anchor text link length to five words of anchor text per link. Articles with fewer than 500 words should have no more than three words of anchor text.

    • Common words are excluded from this word count. Those include: a, an, and, at, by, for, in, is, it, of, on, or, the, to. If a common word is repeated a second time, it is then counted towards the five (5) total allowed.

    • Company names or location names with more than one word are counted as ONE word in anchor text. E.g.: Each of these cities would be counted as one word: New York, Hong Kong, Buenos Aires, and Rio de Janeiro.

  • Keyword Usage - Consistency builds trust with your readers. Make sure that any keywords included in anchor text remain consistent with their usage in the article body. E.g.: If the article body uses "red-tailed hawk" the anchor text cannot use "red tailed hawk."

  • Transparency - All effort should be made to preserve transparency for the reader. Anchor text CANNOT be used to mask the true destination of the link or mislead the reader as to the content found on the URL. Use your links and anchor text to build trust with your readership.

E.g.: Do NOT use anchor text such as "Find more about dogs here" if the content of the link is horses.

E.g.: Anchor text that is used to mask an affiliate link will not be allowed. If anchor text "" has the URL "" the article will not be accepted.

  1. Must Not Include both Text and a Full URL - Anchor text should consist of either text OR a URL, NOT both. Including both text and URLs in anchor text reduces the SEO-friendliness of the link and is not visually appealing. E.g. "Visit now!" is not permissible as anchor text.

  2. Adjacent Links Must be Clearly Separated - Make it clear to the reader that you are offering them two different sites to visit! Whenever two links are placed side-by-side separate them with punctuation or a line break to avoid making them looking like one long string of anchor text. E.g. "My websites are" should be written as "My websites are http://your-company-name.com"

e.Email 'MAILTO:' Links

We highly recommend including a link to your website but do not advocate including a mailto: or email link to your personal or work email account. Spammers will abuse it. It's better to include a valid website URL and let potential customers find your email address on your website. Make contact information easy to find once the reader is on your site. It should be simple for them to find you. We often hear from readers and publishers who ask how they may contact you. Tell them how.


  • Guidelines for Placing Articles - Placing your article in the appropriate category will help you reach readers that are interested in your niche or expertise.

Place your article in the article category that best fits the content and theme of your article and not the theme of your business. If the category you have selected is not the correct category for the content of your article, it will be moved to a better category.

4. Affiliate Programs & Links

a.Affiliate marketing

Affiliate marketing is the Internet equivalent of a salesperson working on commission. In this practice, a business offers affiliate marketers a certain percentage of sales profit based on site visits or customer purchases. These site visits and purchases are tracked through the use of affiliate links which are unique to each affiliate marketer and each product.

  1. Affiliate Link Guidelines

You may include affiliate links that originate at a top-level domain which you own in your articles. These affiliate links are transparent and build trust between author and reader, and they also increase the credibility of the author's brand and their status as an expert.

  1. It is not permissible to link to the top level domain of an affiliate product and then instruct the reader to use your affiliate code when purchasing the product. This practice misleads the reader by not preserving transparency and destroys your credibility as an expert author.

  2. Example Links:

    1. Acceptable affiliate link:

    2. Affiliate links that will NOT be accepted: